| AUDIENCE |
WHY
INTERESTED IN YOUR FIRM |
WHY
FIRM INTERESTED IN PUBLIC |
HOW
TO COMMUNICATE WITH SPECIFIC PUBLICS |
| |
|
|
|
|
|
|
|
| |
Employees |
|
Personal
recognition
Pleasant working conditions
Approval of company social and economic policies
Salary and fringe benefits
Support of local industry
Opportunity for career growth
|
|
Employee
relations
Increased productivity
Stable labor force
Support of company policies and actions
Relations with ethnic groups |
|
Internet
Employee communication program
Local publicity (articles and releases)
Open house
Closed circuit TV
Informal "get-togethers" |
| |
|
|
|
|
|
|
|
| |
Investment
bankers, trust and fund managers
Brokerage and insurance firms Stockholders
Prospective investors
Security analysts
Financial press
Venture capital suppliers. |
|
Dividends
Stock growth & appreciation Speculation
Economic well-being of industry
Potential merger or acquisition |
|
Venture
capital source
New operating capital source
Support of policies and actions Favorable press coverage
Fair market appraisal of company's stock |
|
Internet
Annual & quarterly reports
Publicity in financial media
Meetings with security analysts and financial groups Press conferences
with financial media
Stockholder meetings
Financial news releases and "fact sheets" |
| |
|
|
|
|
|
|
|
| |
Customers/Suppliers |
|
Quality
products
Sufficient volume
Fair prices
Excellent service |
|
Increased
sales
Improved service from suppliers Support of policies and actions Potential
for expansion |
|
Internet
Publicity in trade publications
Company speakers at strategic conventions
Open house
Customer & supplier trade conventions |
| |
|
|
|
|
|
|
|
| |
Public
leaders and other opinion makers (government, media, law, business,
bankers, students, teachers, community, etc.) |
|
Economic
development
Local purchasers & civic growth
Plant appearance
Personal gain (employment, standard of living, payroll, tax bite,
product usage, education) |
|
Favorable
legislation
Favorable civic relations
Product purchase and use
Personnel recruitment
Support of policies and actions |
|
Internet
Annual report
Publicity
Open house
Meetings with political & community representatives Address meetings
of local public groups
Support local charities and community programs |
Pharmaceutical/Medical